Eliis Ashley Ruus, Founder & Creative Director

Recognised as one of the premier fashion event organisers, Eliis Ashley Ruus’s contributions to helping to launch the careers of the British & international emerging designers is unparalleled. With a Business Management degree from one of London’s top universities, Brunel University, Eliis has worked in fashion for over 5 years.

Her career started in 2010, after landing a Brand Manager's position with SZTV Productions in Los Angeles, having worked with
many of the runtop fashion designers in Middle-East, USA and Europe, where Eliis managed international designers and talent for Celebrity Style lounges, such as the Oscars, Golden Globes, Emmy’s and Cannes.

In November 2011, Eliis launched Elpromotions, a Fashion, Modelling & Events Agency in the UK. Now, Elpromotions is the internationally recognised agency responsible for the creation, production and promotion of the fashion week. Elpromotions Ibiza was opened in 2012 and Elpromotions Los Angeles is due to launched April 2014.

Founded in 2012, Birmingham International Fashion Week® now enters its 3rd season and is the only non-retail Catwalk fashion showcase in Birmingham with a vision to push international interest with the work of designer’s collections. BHMFW is an international resource for creative design talent and has been responsible for launching new and emerging designers to an international audience.

Showcasing the work of numerous designers who have greatly benefited from this platform, BHMFW is designed to bridge the gap between new talent and international exposure and is renowned for providing innovative platform for fashion media promotion.