BACKGROUND

WWW.BHMFASHIONWEEK.COM

Elpromotions is bringing you the most talked about fashion event in The Midlands – Birmingham International Fashion Week and some of the most breath-taking runway shows showcasing new season collections from International and UK based designers.

BACKGROUND

Having marked the successful launch in 2013 with over 12 Runway Shows showcasing some of the most talented designers and brands from around the world, 2014 was the most successful yet. With a sold out show, BHMFW did it again by bringing a mix of worldwide and local designers to Birmingham City Centre and presenting new and exciting fashion talent from around the globe! Birmingham International Fashion Week also hosts a Fashion Lounge & Showroom for luxury international brands and designers, offering a unique opportunity to ‘Show & Sell’.

Birmingham International Fashion Week remains a point of reference for UK fashion weeks, discovering and launching new designers, industry trends, international talent and careers of celebrated “fashionistas” in fashion culture.

Elpromotions is the internationally recognised agency responsible for the creation, production and promotion of the fashion week.

Birmingham International Fashion Week now includes over 150 press attendees from the most influential and respected regional, national and global publications, TV and Radio.

Since the launch of Birmingham International Fashion Week in 2013, Birmingham enjoyed the great worldwide influential fashion from across the world. Designers from USA, Lebanon, Germany, Serbia, Spain, Argentina to name a few have all graced the Runway in Birmingham.

Birmingham International Fashion Week has established itself as the leading fashion week platform of discovery and promotion of emerging and independent fashion designers around the world through runway shows, exhibition, fashion installations and designer showrooms.

The 2015 event didn’t disappoint either. Emerging, unique designers showcased their SS16 collections at the beautiful Macdonald Burlington Hotel in the Birmingham City Centre in September 2015.

The installation concept was returned with the Fashion Lounge and Showroom, where style lovers could shop the catwalk trends and get the chance to mingle with designers and gain fashion inspiration for the coming season. Guests were also offered mini-make overs by some of the biggest beauty brands in the industry. Make Up London Academy was back with a ‘How to contour like a Pro’ masterclass on Friday & Saturday. BHMFW 2015 was Presented by Lewis-Duncan Weedon, a Celebrity Stylist, Writer, Model and Presenter.

BHMFW stage also saw industry leaders and Speakers from across the country. Fabian Hirose, the Keynote Speaker for 2015 ran a successful workshop on ‘The Impact of Abuse in Fashion Systems’. Mr Hirose was also speaking on both days. Speakers were inspirational and captivating and offered insider tips and exclusive fashion knowledge to show’s attendees.

Guests of the event were wowed by the live entertainment on both days, with cutting edge sounds from international artists to accompany this amazing event!

Face Of the World Model Competition was back with the winner being announced at Saturday’s show. BHMFW ‘2015 International Fashion Student Competition’ Winner showcase took place on Friday 4th September!

In addition, BHMFW also hosted the annual ‘BHMFW 2015 Bloggers Networking Event’ that took place on the Saturday in the Press & VIP Lounge.

With an impressive line up of international talent; SS16 show brough some of the most talented Emerging and established designers to Birmingham stage, including Designer showcases from: Australia, USA, Costa Rica, Nigeria and UK!

POSITIVE PRESS RECOGNITION

‘A huge success Birmingham Fashion Week finally allowed Birmingham to hold and host the perfect weekend that managed to inspire, create and challenge individuals pre-conceptions of fashion and style. Here’s to next year! rock edge, dark tones, leather!’

‘I had a fantastic day shooting at the very first Birmingham International Fashion Week with a brilliant management team and hard working models.’

‘It just shows how much talented international fashion designers are out there waiting to be discovered, it almost felt like I was watching Paris Fashion Week with haute couture designers.’

“It was a very pleasant experience. My favourite was Youssef Kamoun, amazing person and designer. No issues from the event organisers or staff, everyone was very professional. ”

“I showcased at the 2015 Birmingham International Fashion Week as a Runway designer and was very impressed with the level of organisation of the show both on the day and leading up to the event.” I.Kolllection (Designer 2015)