DESIGNER NAME: ETITA RICHARDS
BACKGROUND: Etita Richards (Nigeria) was born in the early 80s in Ikom, Cross River State. Etita holds a Bachelors Degree in Marketing, where she got her start from the trenches of the industry and started working behind the scenes for a fashion house, after graduating from the University. In 2014 she started the Rich & Tita La Diva brand and since then, enjoyed the challenge to help restore African, American and European fashion pieces.
Etita’s fashion line is influenced by cultural and social latitude to appeals both to the local and international markets. She laid aside all limitations in her design by creating a combination of African prints with the modern fabrics to work with a wide range of colors, patterns and styles to create beautiful cloths which are functional as well as aesthetically pleasing with the consideration of who is likely to wear the garment and the situations in which it will be worn. Etita has the burning desire to redefine styles that cut across all genres both local and internationally, whilst ensuring her brand generates a recognition globally. RiTi Two SS16 Collection is strongly influenced by cultural and social latitude that appeals both to the local and international markets.
THE COLLECTION: “RiTi Two collection is influenced by cultural and social latitude to appeals both to the local and international markets”.
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Rich & Dita La Diva